Digital Marketing Master

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Digital Marketing Master

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₦850,000.00 ₦595,000.00

3-Month Comprehensive Digital Marketing Course Content

Overview: This 3-month comprehensive Digital Marketing course is designed to equip learners with practical skills and knowledge in all essential areas of digital marketing, including SEO, WordPress web design, Social Media Marketing, Email Marketing, Marketing Funnels, Google Analytics, Affiliate Marketing, Content Marketing, Google Ads, Canva Graphics, and WhatsApp Ads. By the end of this course, students will be capable of managing end-to-end digital marketing strategies for businesses of all sizes.

Course Duration:

  • Total Duration: 3 Months
  • Weekly Time Commitment: 6-8 hours per week
  • Delivery Mode: Online (Video Lectures, Practical Assignments, Live Q&A Sessions, Discussions)
  • Tools Provided: Access to online resources, templates, WordPress, Google Ads, Google Analytics, Canva, etc.

Course Structure:

Week 1: Introduction to Digital Marketing & SEO Basics

Topics Covered:

  • What is Digital Marketing? Key Components of Digital Marketing
  • SEO Introduction: Why SEO is important for online visibility
  • SEO Terminology: Keywords, Backlinks, SERPs, Meta Tags, Organic Search
  • Keyword Research & Tools (Google Keyword Planner, Ubersuggest, etc.)
  • On-Page SEO: Optimizing Content, Title Tags, Meta Descriptions, URL Structure, Alt Text
  • Basics of Technical SEO: Site Speed, Mobile Optimization, Sitemap, Robots.txt
  • Introduction to Google Search Console

Assignment:

  • Conduct keyword research for a niche of your choice using Google Keyword Planner.
  • Optimize a blog post for SEO (title tags, meta descriptions, headers).

Project 1:

  • Write an SEO-optimized blog post (minimum 1,000 words) for a chosen topic.

Week 2: Advanced SEO & WordPress Web Design Basics

Topics Covered:

  • Advanced SEO Techniques: Link Building, Content Marketing for SEO
  • WordPress Introduction: Setting Up WordPress, Choosing Themes & Plugins
  • WordPress Dashboard: Basic Overview and Key Settings
  • SEO with WordPress: Using Yoast SEO and RankMath Plugins
  • Creating and Structuring Pages & Posts in WordPress
  • Mobile Optimization & Site Speed for SEO

Assignment:

  • Create a WordPress website and implement SEO practices on a couple of pages.

Project 2:

  • Build a WordPress website for a business or personal brand, ensuring it is SEO optimized.

Week 3: Social Media Marketing (SMM)

Topics Covered:

  • Introduction to Social Media Marketing: Platforms & Best Practices (Facebook, Instagram, Twitter, LinkedIn)
  • Social Media Strategy: How to Develop an Effective Social Media Plan
  • Content Creation for Social Media: Types of Content (Images, Videos, Stories, etc.)
  • Organic Social Media vs. Paid Social Media
  • Tools for Scheduling Social Media Posts (Buffer, Hootsuite, Sprout Social)
  • Introduction to Social Media Ads (Facebook Ads, Instagram Ads, LinkedIn Ads)

Assignment:

  • Create a 7-day social media content calendar for a brand of your choice.
  • Set up and schedule posts using a tool like Buffer or Hootsuite.

Project 3:

  • Develop a Social Media Marketing campaign for a local business, including organic content and paid ads.

Week 4: Email Marketing & Marketing Funnels

Topics Covered:

  • Introduction to Email Marketing: Importance, Benefits, and Metrics
  • Building and Growing an Email List (Lead Magnets, Landing Pages)
  • Email Marketing Platforms (Mailchimp, ConvertKit, etc.)
  • Setting Up Email Campaigns: Creating Newsletters, Promotional Emails
  • Email Automation: Drip Campaigns, Welcome Series, Abandoned Cart Emails
  • Introduction to Marketing Funnels: Top, Middle, Bottom of the Funnel

Assignment:

  • Create an email campaign for a product launch, including an automation flow.

Project 4:

  • Develop a simple email funnel (welcome email, product promotion, follow-up).

Week 5: Google Analytics & Data Analysis

Topics Covered:

  • Introduction to Google Analytics: Setting Up & Tracking Website Traffic
  • Key Metrics in Google Analytics: Sessions, Bounce Rate, Page Views
  • Audience Analysis: Demographics, Interests, Geo-Location
  • Traffic Sources: Organic, Paid, Referral, Social, Direct
  • Setting Goals in Google Analytics: E-commerce, Lead Generation, etc.
  • Tracking and Interpreting Campaign Performance

Assignment:

  • Set up Google Analytics on your WordPress website and analyze user behavior.

Project 5:

  • Create a report based on Google Analytics data for your WordPress website.

Week 6: Affiliate Marketing

Topics Covered:

  • What is Affiliate Marketing? How it Works
  • Types of Affiliate Programs: CPS (Cost Per Sale), CPA (Cost Per Acquisition), CPL (Cost Per Lead)
  • How to Choose the Right Affiliate Program (Amazon Associates, ShareASale, ClickBank)
  • Strategies for Promoting Affiliate Products
  • Using Affiliate Links Effectively: Tracking and Conversions
  • Ethical Marketing in Affiliate Marketing

Assignment:

  • Choose an affiliate program and promote a product on your blog/website.

Project 6:

  • Build a landing page for affiliate marketing, optimized for conversions.

Week 7: Content Marketing & Copywriting

Topics Covered:

  • What is Content Marketing? Types of Content (Blogs, Videos, Infographics, Podcasts)
  • Content Strategy: Planning & Mapping Content to the Buyer’s Journey
  • Writing Compelling Content: Headlines, CTAs, Storytelling
  • Visual Content Creation: Importance of Videos, Infographics, and Other Visuals
  • Content Distribution: Social Media, Blogs, Guest Posts, and Influencers

Assignment:

  • Write a 1,000-word blog post that addresses a key problem of your target audience.
  • Create an infographic for your blog post.

Project 7:

  • Develop a content marketing plan for a brand, including a blog post series and social media content.

Week 8: Google Ads (PPC Advertising)

Topics Covered:

  • Introduction to Google Ads: Understanding Search Ads, Display Ads, and Shopping Ads
  • Setting Up Google Ads Campaigns: Budgeting, Bidding, and Targeting
  • Keyword Research for Google Ads
  • Writing Effective Ad Copy for Google Ads
  • Analyzing and Optimizing Campaigns: CTR, CPC, ROI

Assignment:

  • Create a Google Ads Search Campaign for a product or service.
  • Write 3 ad variations for the campaign.

Project 8:

  • Run a Google Ads campaign for a business, optimizing based on performance metrics.

Week 9: Canva Graphics & Visual Content Creation

Topics Covered:

  • Introduction to Canva: Graphic Design for Non-Designers
  • Designing Social Media Graphics: Facebook, Instagram, and Pinterest Templates
  • Creating High-Converting Ads with Canva
  • Visual Branding: Consistency, Colors, and Typography
  • Advanced Canva Tools: Animations, Video, and Presentation Slides

Assignment:

  • Create 5 social media posts and 1 banner using Canva for a campaign.

Project 9:

  • Design a full social media graphic pack, including post templates, banners, and ads.

Week 10: WhatsApp Marketing & Automation

Topics Covered:

  • Introduction to WhatsApp Marketing: Why It Works for Businesses
  • Setting Up WhatsApp Business Account
  • Creating WhatsApp Marketing Campaigns: Broadcast Lists, Groups, and Automation
  • WhatsApp API: Using for Customer Support and Sales
  • Effective Communication Strategies on WhatsApp for Business

Assignment:

  • Create a WhatsApp marketing campaign for a product or service.

Project 10:

  • Design an automated WhatsApp funnel for lead nurturing or customer service.

Week 11: Final Project and Review

Final Project:

  • Complete Digital Marketing Campaign: Design and execute a comprehensive digital marketing campaign for a business, including:
    • SEO-optimized website (WordPress)
    • Social media strategy (organic and paid)
    • Email marketing funnel
    • Google Ads campaign
    • Affiliate marketing integration
    • Content marketing plan
    • Graphics (Canva) and WhatsApp marketing
    • Google Analytics report for campaign tracking

Assignment:

  • Submit the campaign in the form of a detailed report with performance metrics and insights.

Week 12: Career Guidance & Job Opportunities

Topics Covered:

  • Building Your Digital Marketing Portfolio
  • Optimizing Your Resume and LinkedIn for Digital Marketing Jobs
  • Freelance vs. In-House Digital Marketing Careers
  • Job Search Strategies in Digital Marketing (Internships, Freelancing, Full-time roles)
  • Preparing for Interviews in Digital Marketing

Assignment:

  • Update your LinkedIn profile to highlight your new skills and portfolio.

Job Opportunities:

  • Roles: Digital Marketing Manager, SEO Specialist, Social Media Manager, Content Manager, PPC Specialist, Affiliate Marketing Manager, Email Marketing Specialist, Web Designer (WordPress), Graphic Designer (Canva)
  • Average Salaries (US):
    • Digital Marketing Manager: $70,000 - $100,000/year
    • SEO Specialist: $50,000 - $75,000/year
    • Social Media Manager: $50,000 - $70,000/year
    • Content Marketing Specialist: $50,000 - $80,000/year
    • Google Ads Specialist: $55,000 - $80,000/year
    • Affiliate Marketing Manager: $60,000 - $90,000/year
    • Email Marketing Specialist: $50,000 - $70,000/year
    • WordPress Designer: $50,000 - $75,000/year
    • Graphic Designer (Canva): $45,000 - $65,000/year

Assessment & Certification:

  • Weekly assignments to test knowledge and practical skills.
  • 10 real-world projects covering different aspects of digital marketing.
  • Final Project (comprehensive digital marketing plan and campaign execution).
  • Certification awarded upon successful completion of the course and final project.

This course provides both theoretical knowledge and practical experience, enabling learners to become proficient digital marketers ready to enter the industry.