Social Media Marketing : SMM (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, Pinterest)

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Social Media Marketing : SMM (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, Pinterest)

FREE LAPTOP
₦600,000.00 ₦420,000.00

Social Media Marketing: 2-Month Comprehensive Course Syllabus

Course Overview: This comprehensive course is designed to equip you with the knowledge and practical skills required to master social media marketing. By the end of the course, you’ll be able to develop and execute effective strategies across major social platforms, manage campaigns, analyze performance, and utilize paid advertising to drive results. You'll also complete several projects to solidify your understanding, and prepare you for real-world social media marketing positions.

Week 1: Introduction to Social Media Marketing & Strategy

  • Topics Covered:
    • Overview of Social Media Marketing (SMM)
    • Importance of SMM for businesses
    • Key social media platforms: Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, Pinterest, etc.
    • Understanding your audience & developing personas
    • Defining goals and KPIs (Key Performance Indicators)
    • Introduction to the Social Media Marketing Funnel
  • Assignments:
    1. Create a Social Media Persona for a hypothetical business.
    2. Research and outline the top 5 social platforms for a given business type.
  • Project 1 (Due at Week 2): Develop a basic Social Media Strategy for a small or local business.

Week 2: Content Creation for Social Media

  • Topics Covered:
    • Types of content: Text, Images, Videos, Stories, and Reels
    • Best practices for creating engaging content
    • Writing copy for social media posts: Headlines, CTAs, and captions
    • Using design tools: Canva, Adobe Spark, and others
    • Importance of content calendar and scheduling tools (Buffer, Hootsuite, Later)
    • Visual storytelling and brand voice
  • Assignments:
    1. Create 5 different social media posts for a brand (1 post for each platform: Instagram, Twitter, LinkedIn, TikTok, and Facebook).
    2. Write a blog post that can be shared on social media, tailored for a specific audience.
  • Project 2 (Due at Week 3): Create a content calendar for a hypothetical business for 1 month.

Week 3: Social Media Advertising (Paid Media)

  • Topics Covered:
    • Introduction to paid advertising: Facebook Ads, Instagram Ads, LinkedIn Ads, and TikTok Ads
    • Setting up and managing campaigns (Campaign structure: Campaign, Ad Sets, Ads)
    • Understanding audience targeting and segmentation
    • Budgeting and bidding strategies for social media ads
    • How to create an ad campaign: Copy, images, videos, and A/B testing
    • Analytics and reporting of ad performance (Facebook Ads Manager, LinkedIn Campaign Manager, etc.)
  • Assignments:
    1. Create an ad campaign for a business using Facebook Ads Manager.
    2. Conduct a competitor analysis for social media advertising (identify top brands and their strategies).
  • Project 3 (Due at Week 4): Develop a paid social media campaign, including targeting, budgeting, creatives, and an analytics report.

Week 4: Community Management & Engagement

  • Topics Covered:
    • Building and nurturing an online community
    • Social listening and monitoring tools (Sprout Social, Brandwatch, Mention)
    • Handling customer feedback and crisis management
    • Engagement tactics: Contests, Polls, Q&As, Live sessions
    • Responding to DMs, comments, and mentions
    • Influencer Marketing: How to collaborate with influencers and micro-influencers
  • Assignments:
    1. Develop a community engagement strategy for a local business.
    2. Draft 5 responses to customer comments (both positive and negative) on social media.
  • Project 4 (Due at Week 5): Conduct an influencer marketing campaign plan and build outreach emails to influencers.

Week 5: Analytics, Measurement & Reporting

  • Topics Covered:
    • Introduction to Social Media Analytics: Metrics to track (reach, engagement, conversions)
    • Tools for tracking and reporting performance: Google Analytics, Facebook Insights, Instagram Analytics, etc.
    • Measuring ROI on social media marketing efforts
    • Interpreting data and adjusting strategy accordingly
    • Preparing a social media marketing report for clients or stakeholders
  • Assignments:
    1. Set up Google Analytics for a website and integrate it with social media platforms.
    2. Create a sample monthly social media report for a brand (can be fictional or real).
  • Project 5 (Due at Week 6): Create a performance analysis report of a real or hypothetical campaign, including key insights and recommendations.

Week 6: Social Media for E-commerce & Lead Generation

  • Topics Covered:
    • Social commerce: Selling directly on social media platforms (Instagram Shops, Facebook Marketplace, Pinterest Shopping)
    • Lead generation strategies through social media (LinkedIn, Facebook Ads)
    • Setting up lead generation forms and campaigns
    • Using retargeting to convert leads
    • Integrating social media with email marketing and CRM systems
  • Assignments:
    1. Develop a lead generation campaign for an e-commerce business on Facebook or Instagram.
    2. Design a social media landing page to capture email leads.
  • Final Project (Due at Week 8): Develop and implement a full-fledged social media strategy for a chosen brand, including organic and paid campaigns, content calendar, community engagement plan, and analytics reporting.

Week 7: Trends, Updates & Social Media Management Tools

  • Topics Covered:
    • Staying updated with social media trends: Algorithms, new features, and platform changes
    • Scheduling tools and automation (Hootsuite, Buffer, Later)
    • Collaboration and client management using tools (Trello, Slack, Asana)
    • Social media crisis management: What to do in case of a PR disaster
    • Handling multiple clients as a social media manager
  • Assignments:
    1. Research and list current social media trends for 2025 and how they apply to businesses.
    2. Create a workflow for managing multiple social media accounts for clients using tools.
  • Project 6 (Due at Week 8): Create a disaster recovery plan for a social media campaign (reacting to negative publicity, etc.).

Week 8: Job Readiness, Career Paths, and Freelancing Opportunities

  • Topics Covered:
    • Exploring social media marketing job roles: Social Media Manager, Community Manager, Content Creator, Ads Specialist, etc.
    • Freelancing and contract work in social media marketing
    • Building a personal brand and portfolio (LinkedIn, website, social media)
    • Resume building and interview tips for social media marketing positions
    • Salary expectations in the industry
  • Assignments:
    1. Update your LinkedIn profile with relevant course projects and work experience.
    2. Prepare a personal brand statement for social media marketing roles.
  • Final Project Due: Submit the final social media marketing strategy, ad campaigns, community engagement plans, and analytics reports.

Job Opportunities in Social Media Marketing:

  • Typical Roles:
    • Social Media Manager
    • Social Media Strategist
    • Social Media Analyst
    • Community Manager
    • Content Creator/Curator
    • Paid Social Media Specialist
    • Influencer Marketing Manager
    • E-commerce Social Media Manager
  • Where to Find Jobs:
    • Job boards: Indeed, Glassdoor, LinkedIn, Upwork (Freelance)
    • Companies: Digital marketing agencies, e-commerce businesses, startups, corporations, non-profits
    • Freelance Platforms: Fiverr, Freelancer, Guru

Average Salary in Social Media Marketing:

  • Entry-Level (0-2 years):
    • Social Media Coordinator: $40,000 - $50,000/year
    • Community Manager: $45,000 - $55,000/year
  • Mid-Level (3-5 years):
    • Social Media Manager: $55,000 - $70,000/year
    • Paid Media Specialist: $60,000 - $75,000/year
  • Senior-Level (5+ years):
    • Social Media Director: $80,000 - $100,000+/year
    • Social Media Marketing Consultant: $75,000 - $120,000/year
  • Freelancers:
    • Hourly Rate: $30 - $150/hour depending on experience and niche

Conclusion:

This course provides a well-rounded approach to mastering Social Media Marketing, giving you both theoretical knowledge and hands-on experience. By the end of the 8 weeks, you will be ready to take on social media marketing roles or offer freelance services confidently.