Search Engine Optimisation (SEO) : (Site Crawling, Indexing, and Ranking)

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Search Engine Optimisation (SEO) : (Site Crawling, Indexing, and Ranking)

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₦580,000.00 ₦406,000.00

2-Month Comprehensive SEO Course

This SEO syllabus is designed for individuals who want to develop a deep understanding of Search Engine Optimization (SEO) and acquire practical skills to work in the field. By the end of the course, participants will be ready to apply for SEO-related job roles and handle SEO projects independently. The syllabus includes weekly assignments, projects, and a final project to ensure hands-on learning.

Course Overview

  • Duration: 2 Months (8 weeks)
  • Mode: Online/Offline
  • Level: Beginner to Intermediate
  • Prerequisites: Basic understanding of digital marketing and website management (WordPress or any CMS)

Week 1: Introduction to SEO and Website Structure

Topics Covered:

  • What is SEO?
    • Understanding Search Engines
    • Types of SEO: On-Page, Off-Page, and Technical SEO
    • How SEO Works: Crawling, Indexing, and Ranking
    • Key SEO Terminologies: SERP, Meta tags, Keywords, CTR, etc.
  • SEO Importance for Business & Digital Marketing
  • Basic Website Structure & SEO-Friendly URLs

Assignment 1:

  • Create a basic SEO report of a website of your choice (or use your own). Identify areas of improvement.

Week 2: Keyword Research & Analysis

Topics Covered:

  • Keyword Research Overview
    • Types of Keywords: Short-tail, Long-tail, and LSI (Latent Semantic Indexing) Keywords
    • Tools for Keyword Research: Google Keyword Planner, Ubersuggest, SEMrush, Ahrefs, etc.
    • Analyzing Search Intent (Informational, Navigational, Transactional)
  • Competitor Analysis
    • How to analyze competitors' keywords
  • Keyword Selection Strategy

Assignment 2:

  • Perform keyword research for a niche or website and create a list of 15–20 keywords, analyzing search volume, competition, and relevance.

Week 3: On-Page SEO Optimization

Topics Covered:

  • On-Page SEO Elements:
    • Title Tag Optimization
    • Meta Description Optimization
    • Header Tags (H1, H2, H3…) and Content Structure
    • Image Optimization (Alt Text, File Size)
    • Internal Linking and Anchor Text Best Practices
  • Content Optimization
    • Keyword Density and Placement
    • Writing for SEO vs Writing for Users
  • Technical SEO Basics for On-Page Optimization

Assignment 3:

  • Optimize a blog post or webpage for SEO based on your research. This includes creating a well-optimized title tag, meta description, header structure, and using proper keywords.

Week 4: Technical SEO & Website Speed Optimization

Topics Covered:

  • Technical SEO Overview
    • Site Speed: Importance & Tools (Google PageSpeed Insights, GTMetrix)
    • Mobile Optimization & Responsive Design
    • Structured Data (Schema Markup)
    • XML Sitemaps and Robots.txt
    • Canonicalization and Duplicate Content Issues
  • SEO Audit Basics:
    • Tools for Audits (Screaming Frog, Ahrefs, Google Search Console)

Assignment 4:

  • Conduct a basic technical SEO audit on a website using tools like Screaming Frog or Google Search Console. Identify and document at least 5 technical issues and provide solutions.

Week 5: Off-Page SEO & Link Building

Topics Covered:

  • What is Off-Page SEO?
    • Link Building Strategies
    • White-Hat vs Black-Hat SEO
    • Guest Blogging, Influencer Outreach, Social Media Engagement
    • Link Quality & Anchor Text
  • Building Backlinks
    • Link Acquisition Methods: Natural, Manual, and Self-Created
    • Importance of Domain Authority and Page Authority

Assignment 5:

  • Write a step-by-step guide on how to build high-quality backlinks for a website in a given niche.

Week 6: Local SEO & SEO for Mobile

Topics Covered:

  • What is Local SEO?
    • Google My Business Optimization
    • Local Citations and Directory Listings
    • Local Link Building and Reviews
  • Mobile SEO
    • Mobile-Friendly Websites and AMP (Accelerated Mobile Pages)
    • Importance of Mobile-First Indexing
  • Google Maps Optimization

Assignment 6:

  • Set up and optimize a Google My Business (GMB) profile for a local business. List 5 local citation sources and create an optimization plan.

Week 7: SEO Analytics & Reporting

Topics Covered:

  • Google Analytics for SEO
    • Tracking Organic Traffic, Bounce Rate, and Conversions
    • Setting up Goals and Events in Google Analytics
  • Google Search Console
    • Search Queries, CTR, and Impressions
    • Identifying Crawling and Indexing Issues
  • SEO Reporting Tools
    • SEMrush, Ahrefs, Moz, and Google Data Studio
    • How to Create SEO Reports

Assignment 7:

  • Create a comprehensive SEO performance report using Google Analytics and Google Search Console data. Include insights and areas for improvement.

Week 8: Advanced SEO Strategies & Future of SEO

Topics Covered:

  • Voice Search Optimization
    • How Voice Search is Changing SEO
  • AI and SEO
    • Role of Artificial Intelligence in Search Algorithms
  • SEO for E-commerce Websites
    • Product Page Optimization
    • E-commerce Schema Markup
  • SEO Trends and Future
    • Understanding Search Intent Evolution
    • Algorithm Updates (Core Web Vitals, BERT, etc.)

Final Project:

  • SEO Strategy Plan
    Choose a real website (or a hypothetical business) and create a comprehensive SEO strategy. This should include:
    • A detailed SEO audit
    • Keyword research and on-page optimization plan
    • Link-building strategy
    • Content strategy
    • Technical SEO improvements
    • Local SEO (if applicable)

Projects:

  1. SEO Website Audit

    • Conduct an SEO audit for a live website and generate an action plan for optimization.

  2. Content Optimization

    • Optimize a blog post or article with proper keyword research and SEO practices.

  3. Link Building Campaign

    • Develop a link-building strategy and execute it (or simulate the process).

  4. Local SEO Campaign

    • Set up and optimize a local business for Google My Business and generate local backlinks.

  5. E-commerce SEO

    • Choose an e-commerce website, audit it, and optimize the product pages for SEO.

Job Opportunities After Completion:

  • SEO Specialist/SEO Executive
  • SEO Analyst
  • Content Strategist (SEO Focused)
  • Digital Marketing Executive
  • SEO Consultant
  • E-commerce SEO Manager

Average Salary in SEO (As of 2025):

  • Entry-level SEO Specialist: $45,000 - $55,000/year
  • Mid-Level SEO Manager/Analyst: $60,000 - $80,000/year
  • Senior SEO Manager/Consultant: $90,000 - $120,000/year
  • SEO Director/Head of SEO: $120,000 - $150,000+/year

These salaries can vary based on location, experience, and industry. For example, SEO professionals in tech, finance, or e-commerce sectors may command higher salaries.

Conclusion:

This 2-month SEO course will provide you with a comprehensive understanding of both foundational and advanced SEO techniques. Through weekly assignments and five hands-on projects, you will build a strong portfolio and be well-equipped for SEO-related job opportunities. The final project will allow you to demonstrate your skills, while the course will also equip you with valuable industry insights to enhance your career prospects.